Global Yahoo Advertising Policies

Yahoo only accepts ads for sales of prescription medicines (including pet medication) in the United States and Canada. Pharmacies must be well-known, reputable companies that require an actual doctor's prescription to purchase medication, and must be accredited by VIPPS, Legitscript or other NABP certification programs.

• Advertising for prescription drugs is not acceptable in areas directed to kids and teens.
• Advertising for prescription drugs should in no way glamorize the product or otherwise encourage excessive, irresponsible, or improper drug use.
• Advertisers are required to comply with all applicable laws where they are targeting their ads. Compliance with the policies noted in this document, does not necessarily constitute legal compliance.

Manufacturers are not required to have certification to advertise, as long as they do not sell their prescription medicines online.

Ads that market to customers outside the U.S. and U.S. territories are not allowed.

See Appendix B: Healthcare and Medicines, International Restrictions

Please send all pharmaceutical advertising requests to the Yahoo Ad Policy Team. For advertisers with managed accounts, please contact your Account Manager.

US

Advertising of FDA-approved prescription drugs is acceptable, provided it complies with these Policies and applicable regulations or guidance issued by the FDA. Advertisers may be required to submit third-party substantiation concerning such compliance.

Canada

• Online pharmacies (including pet pharmacies) that advertise prescription drugs to customers in Canada must be accredited by the National Association of Boards of Pharmacies (NABP).
• Manufacturers are not required to have certification to advertise, as long as they do not sell their prescription medicines online.
• Ads that market to customers outside of Canada are not allowed.
• For more information, please see the following NABP websites:

e-Advertiser

Safe.Pharmacy

France

• Advertising for the online sale of prescription contact lenses is not allowed.
• Pharmaceutical manufacturers are allowed to advertise as long as they do not sell prescription only medicines online.

India

• Ad copy must not promote the sale of prescription-only medicines.

Republic of Ireland

• Manufacturers are allowed to advertise, as long as they do not sell their prescription medicines online.

United Kingdom

• Online pharmacies must be registered with the General Pharmaceutical Council. For more information, please see the website for the General Pharmaceutical Council.
• Ad copy must not promote the sale of prescription only medicines.
• Providers of prescription eyeglasses must be registered with the General Optical Council.
• Veterinary online pharmacies are allowed if they are registered with any of the following:

The General Pharmaceutical Society of Great Britain

The Pharmaceutical Society of Northern Ireland

The Pharmaceutical Society of Ireland

The Royal College of Veterinary Surgeons

The Animal Medicines Training Regulatory Authority (AMTRA)

United States

• Online pharmacies (including pet pharmacies) that advertise prescription drugs to customers in the United States must be accredited by the National Association Boards of Pharmacy (NABP)
• Manufacturers are not required to have certification to advertise, as long as they do not sell their prescription medicines online.
• Ads that market to customers outside the U.S. and U.S. territories are not allowed. For more information, please see the following NABP websites:

NABP

Safe.Pharmacy