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Global Yahoo Advertising Policies

Solicitation of Funds

  • Fund-raising ads from recognised charities or non-profit organizations are allowed.
  • Fund-raising ads from individuals are prohibited.
  • Creatives may not use graphic imagery of human or animal suffering.
  • Crowdfunding: only accepted from well-known, reputable crowdfunding platforms. Fund-raising for a particular product or service must clearly state in the ad content or the landing page that (i) the product/service will not be shipped until the target of the fund-raising has been met; and (ii) if the project fails to reach the target by the deadline, the platform will refund the participants.

Regional Restrictions

Taiwan:

  • Ads for charitable fund-raising by non-profit organizations or institutions registered in Taiwan are acceptable provided that the approval number of such fund-raising projects is included in the ad content or on the landing page.