Global Yahoo Advertising Policies
Privacy Policies, Personalization, Tracking
Personalization ad techniques
- Ads cannot include “personalization” or personalized ad messaging and image techniques (including head shots) that give the user the impression that they will interact specifically with the person(s) highlighted within the campaign; includes the use of stacked, rotated, scrolling or layered images of multiple individuals (including head shots) representing their product. This restriction only applies to standard banner ads, not to native ads that are approved by the publisher to have stacked content (for example, the MSN Shopping Stripe)
Privacy Policies
- In accordance with IAB 3.0 standard terms:
- XII. f. Privacy Policies. Agency, Advertiser, and Media Company will post on their respective Web sites their privacy policies and adhere to their privacy policies, which will abide by applicable laws.
- Privacy Policies are required on all advertiser landing pages as well as on other pages of an advertiser's website that specifically collect personal information (e.g., name, e-mail address) or other advertising related information.
Data Collection Within Ad Units
- Yahoo does not permit the collection of Personal Information from within ad creatives, unless there is prior authorization and appropriate disclosure and notification to users.
- Where Personal Information is collected on a landing page, users should be directed to a secure landing page for such data collection. Personal information includes, but is not limited to, information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.
- For any questions please contact: privacy-team@yahooinc.com
Online tracking technologies, such as web beacons, tracking pixels, etc., are strictly disallowed unless previously approved by Yahoo. Compliance with online privacy regulations and industry standards is required. It is entirely your responsibility as an advertiser to ensure compliance with applicable regulations.